The Pickup Truck Emoji – Built Ford Proud

With billions of emojis sent on a daily basis and nearly every type of transportation, including cars, scooters, boats, spaceships and ski lifts among the 3,000+ approved icons available, trucks fans noticed something very important missing: There is no pickup truck emoji.

Ford decided that it was time to act and solve the problem. In celebration of World Emoji Day, the debut of the pickup truck emoji. “When customers started demanding a truck emoji, we knew we had to help make it happen,” said Joe Hinrichs, Ford’s President. “Given the popularity of Ford trucks globally, there’s no one better than Ford to help bring an all-new pickup truck emoji to hard-working texters around the globe.” 

“Our team spent a lot of time digging through message boards, texting influencers and watching social media feeds to really understand our customers’ needs,” said Craig Metros, Ford North America design director. “People want a truck emoji that’s fresh, stylish, carries their ideas, and ‘tows’ the line on what a truck means. The end result is a modern icon that should give all truck fans a smiley face emoji.” 


In 2018, Ford presented a proposal to the Unicode Consortium, the organization that evaluates and accepts the proposals for new emoji, to add a truck emoji to keyboards universally. As of right now, the pickup truck emoji has been short-listed as a contender to be included in an upcoming version of Unicode. 

Even though the consortium has given a preliminary approval to the emoji, its presence in the next collection of characters isn’t finalized. The group will select early next year which emoji will actually get added to our phones. Most submissions make it, but some do get cut. Ford’s ad notes that the emoji will be available soon, “hopefully.” 

If the pickup truck emoji is approved in early 2020, the design will be customized for all mobile platforms to meet the needs of customers – from skilled tradespeople to active families and emoji lovers alike.

Categories: Social
; ;